Audi Piloted Driving was the official vehicle and technology of 2017's San Sebastián International Film Festival. To honor this title we invited a legendary movie character to star on the sponsorship video for the festival.
In the video, viewers can find a “hidden 7” in order to win tickets to join their favorite movie stars in the San Sebastián International Film Festival.
E.T. - Bycicle
Big Lebowski - Ball. Kill Bill - Katana
Goonies - Inhaler
Origami Unicorn - Blade Runner
The Great Dictator - Worldmap
Forest Gump - Hat
The campaign also included poster and print ads that played with the idea of the Audi Piloted Driving taking the place of the Invisible Man in the future car movies.
