FGM or Female Genital Mutilation is a practice that has affected more than 200 million women around the world. Kamboula, a model based in Barcelona, is one of them, and together with The South Face, an ONG that’s trying to eradicate this terrible practice, we co-create a concept and a video to showcase this problem.
The video was broadly watched in social media and shared by many influencers and newspapers, getting more that 15.000 organic views.